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Prepared for
Wood Powersports

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The ownership lifecycle in the world of Powersports is vastly different from automotive. For most customers Powersports is a passion, unlike the automotive customer who is driven by necessity. Partner with CRC and help us identify what your customers are passionate about. We can tailor a program to keep them engaged and coming back to your store whether they are a weekend hobbyist or a hands-on do-it-yourself customer.

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What is Rider Retention?

Rider Retention is CRC's intuitive program with flexible business logic that will communicate with the right customer at the right time wherever they are within the ownership lifecycle. You choose the touchpoints and timing; we will build the creative and logic to deliver it to your customers.

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Channels

  • Mail

  • Email

  • BDC

Touchpoints

  • Purchase Thank You

  • Introduction to Service

  • First Service Reminder

  • Interim Communications (highlighting gear and accessories)

  • Thank You - First Service

  • Loyal Service Thank You

  • Visitors Service Thank You

  • Declined Service

  • Service Reminders

  • Inactives

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Enhanced Focus On Parts, Accessories & Gear

Most retention programs ignore this important revenue stream, but not CRC. With communications specifically crafted to increase traffic and sales, you’ll quickly see a bump in your bottom line.

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Flexible Communications

​Cookie-cutter programs do not work in the world of Powersports. The diversity of the models on your showroom floor and what comes through the service department necessitates a program that is flexible enough to manage communication content and timing down to the model level. CRC will help you build a program that communicates to the right customer at the right time!

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Example

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About Us

While the name may be new, the people behind CRC are veteran marketing and data experts each with over 20 years in the automotive and powersport industries. But more important is YOUR experience. We believe in creating a working partnership with you to fully understand your goals, challenges, and objectives, then develop an action plan with you that is right for YOUR business.

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Chester River Consulting helps YOU connect with your customers - potential, existing, and lost. We work with our clients to identify their specific goals and challenges.

(410) 793-7036

Chester River Consulting

345 Pier One Road Suite 101

Stevensville MD, 21666

©2025 ALL RIGHTS RESERVED | CHESTER RIVER CONSULTING

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